niicee solutions
APPLE-FOCUSED SERVICES

We turn Apple investment
into real results.

We help businesses as well as Apple resellers unlock the full potential of Apple technology through strategic consulting & professional training.

OUR PASSION

Professional Services.

Helping business users and Apple partners unlock the full potential of Apple technology for over 25 years.

User Enablement

User Enablement

How to use Apple technology: Scalable adoption and training solutions to maximize ROI for Enterprise and SMB clients.

SERVICES →
Sales Empowerment

Sales Empowerment

How to sell Apple technology: Empowering Apple Resellers and Partners to accelerate B2B growth and deepen client loyalty.

SERVICES →
Allucanlearn

Training Webinars
for companies with Apple devices.

Allucanlearn is specialized in professional training for Apple products in companies and educational institutions. Continuous training so that your employees always stay up-to-date.

EXPERTISE

No coincidence.

Decades of experience delivering excellence in Apple enablement

25+

Years Apple Experience

17+

Years Apple Certified Trainer

2,500+

Training Sessions

50,000+

Attendees Trained

Expert
knowledge

always at
hand.

As the founder of niicee, I have over 25 years of experience in the Apple environment. For 17+ years, as an Apple Certified Sales/Enterprise Trainer, I've supported Enterprise and Small Medium Businesses in empowering their employees to use Apple devices productively, resulting in saving them money on IT support. I've also enabled Apple Reseller Sales teams to effectively position Apple in Business across Europe, the Middle East, and Africa.

Sam Jayhooni, M.Sc.

Founder

Sam Jayhooni — Founder niicee solutions
CLIENTS

Trust that speaks for itself.

Proven services. Leading companies. Convincing results.

Apple
SAP
Deutsche Bank
Siemens
Vodafone
Deutsche Bahn
O2
Media Markt
Bechtle
Cyberport
Heise Academy
Computacenter
Cancom
BCG
MAN
Otto
Spiegel
Komsa
EnergyNet
FI
Beats
Apple
SAP
Deutsche Bank
Siemens
Vodafone
Deutsche Bahn
O2
Media Markt
Bechtle
Cyberport
Heise Academy
Computacenter
Cancom
BCG
MAN
Otto
Spiegel
Komsa
EnergyNet
FI
Beats

I worked with Sam for several years to deliver engaging Apple learning experiences, both onsite and virtually. His deep knowledge of macOS, iOS, and Apple hardware — combined with his ability to explain complex topics clearly — made him our number one choice. Employee feedback was always the same: 'We hope Sam comes back.' He is one of the best trainers I have ever worked with.

Harald Monihart

Harald Monihart

Director in Enterprise Mobility, SAP SE

During our company-wide iPad rollout, Sam introduced our entire staff to professional iPad use as a certified trainer. He met every skill level — from beginners to advanced users — with equal confidence, and followed up with a short video series to deepen the learning. A thoroughly enjoyable and successful collaboration.

Simone Naujoks

Simone Naujoks

Head of Media Relations & Internal Communication, Hamburger Sparkasse

Sam and I have run numerous Apple enterprise webinars and user training sessions together at Bechtle. His calm, expert presence convinces audiences with practical, hands-on arguments. He is meticulous, and his deep expertise creates a confidence that makes collaboration both pleasant and highly productive. A reliable choice for a successful outcome.

Rafael Griesbaum

Rafael Griesbaum

VIPM Apple – Technical Business Development Manager, Bechtle AG

From the moment Sam walked in, it was clear he doesn't just do his job — he loves it. His approach to objections and feedback is a masterclass in teaching and learning, rooted in mutual respect. Whether online or in person, he delivers knowledge that truly matters, for seasoned professionals and newcomers alike. I look forward to every session.

Alexander Tylkowski

Alexander Tylkowski

B2B Manager, Media Markt TV-HiFi-Elektro GmbH

Working with Sam was a genuine pleasure. As a certified Apple trainer, he regularly delivered outstanding sessions — including captivating 'What's New in macOS' live demos for our global SAP audience. Colleagues from around the world loved his relaxed style, great tips, and infectious enthusiasm for everything Apple. An absolute highlight every single year.

Laura Rösler

Laura Rösler

IT Technology Services Senior Specialist, SAP SE

I had the pleasure of seeing Sam present at two major business events. At the Apple Business Event for corporate clients, his deep knowledge of the Apple ecosystem was impressive and inspiring. At the B2B Learning Journey in Cologne, he again proved his mastery, delivering complex content in a clear, practical, and thoroughly engaging way.

Michael Hatscher

Michael Hatscher

B2B Sales Expert Region Rheinland, Media Markt TV-HiFi-Elektro GmbH

Sam helped us quickly get to grips with Apple and iOS through focused training sessions covering the essentials, tips, and tricks. After each session he also produced short follow-up videos on every topic — a huge time-saver. Empathetic, quality-focused, and completely uncomplicated to work with. Highly recommended.

Tim Brunner

Tim Brunner

IT Management, Sparkasse zu Lübeck AG

I can only echo the glowing feedback from my colleagues about our joint Mars Wrigley transition project. Sam was professional, reliable, and genuinely supportive throughout — a real asset to the team.

Giulio Ulbrich

Giulio Ulbrich

Head of Data Analysis and Systems, Mars Wrigley

I worked with Sam for several years to deliver engaging Apple learning experiences, both onsite and virtually. His deep knowledge of macOS, iOS, and Apple hardware — combined with his ability to explain complex topics clearly — made him our number one choice. Employee feedback was always the same: 'We hope Sam comes back.' He is one of the best trainers I have ever worked with.

Harald Monihart

Harald Monihart

Director in Enterprise Mobility, SAP SE

During our company-wide iPad rollout, Sam introduced our entire staff to professional iPad use as a certified trainer. He met every skill level — from beginners to advanced users — with equal confidence, and followed up with a short video series to deepen the learning. A thoroughly enjoyable and successful collaboration.

Simone Naujoks

Simone Naujoks

Head of Media Relations & Internal Communication, Hamburger Sparkasse

Sam and I have run numerous Apple enterprise webinars and user training sessions together at Bechtle. His calm, expert presence convinces audiences with practical, hands-on arguments. He is meticulous, and his deep expertise creates a confidence that makes collaboration both pleasant and highly productive. A reliable choice for a successful outcome.

Rafael Griesbaum

Rafael Griesbaum

VIPM Apple – Technical Business Development Manager, Bechtle AG

From the moment Sam walked in, it was clear he doesn't just do his job — he loves it. His approach to objections and feedback is a masterclass in teaching and learning, rooted in mutual respect. Whether online or in person, he delivers knowledge that truly matters, for seasoned professionals and newcomers alike. I look forward to every session.

Alexander Tylkowski

Alexander Tylkowski

B2B Manager, Media Markt TV-HiFi-Elektro GmbH

Working with Sam was a genuine pleasure. As a certified Apple trainer, he regularly delivered outstanding sessions — including captivating 'What's New in macOS' live demos for our global SAP audience. Colleagues from around the world loved his relaxed style, great tips, and infectious enthusiasm for everything Apple. An absolute highlight every single year.

Laura Rösler

Laura Rösler

IT Technology Services Senior Specialist, SAP SE

I had the pleasure of seeing Sam present at two major business events. At the Apple Business Event for corporate clients, his deep knowledge of the Apple ecosystem was impressive and inspiring. At the B2B Learning Journey in Cologne, he again proved his mastery, delivering complex content in a clear, practical, and thoroughly engaging way.

Michael Hatscher

Michael Hatscher

B2B Sales Expert Region Rheinland, Media Markt TV-HiFi-Elektro GmbH

Sam helped us quickly get to grips with Apple and iOS through focused training sessions covering the essentials, tips, and tricks. After each session he also produced short follow-up videos on every topic — a huge time-saver. Empathetic, quality-focused, and completely uncomplicated to work with. Highly recommended.

Tim Brunner

Tim Brunner

IT Management, Sparkasse zu Lübeck AG

I can only echo the glowing feedback from my colleagues about our joint Mars Wrigley transition project. Sam was professional, reliable, and genuinely supportive throughout — a real asset to the team.

Giulio Ulbrich

Giulio Ulbrich

Head of Data Analysis and Systems, Mars Wrigley

It's always a pleasure to attend one of Sam's Apple webinars. I take away valuable knowledge that I can apply directly with my clients. I recommend everyone to join Sam's webinars — you'll leave with insights that genuinely make a difference.

Markus van der Bijl

Markus van der Bijl

CEO, Mac + you GmbH

Sam supported us in developing and implementing a training concept for our autonomous robot SOTO. From defining what each persona needs to learn, he designed a multi-level curriculum, ran the first customer sessions, and produced professional training videos on key topics. We were very satisfied with the tight collaboration and the polished result.

Dr. Moritz Tenorth

Dr. Moritz Tenorth

CTO, Magazino GmbH

Our collaboration with Sam was consistently shaped by reliability and creativity. His innovative suggestions and valuable input in project management left a lasting positive mark on our work. A true professional who raises the bar on every project.

Michael Hobeck

Michael Hobeck

Concept & Digital Production, dotama GmbH

Working with Sam at Mac@Siemens IT was a great experience. He is not only highly knowledgeable and skilled but also incredibly collaborative and creative. His ability to lead trainings and ensure every participant truly understands is outstanding. I would highly recommend him to anyone looking for a reliable Apple expert.

Margarida Sentis

Margarida Sentis

Communications Lead NextGen IT, Siemens

Working with Sam was professional, straightforward, and completely reliable. He tailored the content and training objectives closely to the participants' actual needs, making every session practical and relevant. I would absolutely recommend his trainings.

Cornelia Kind

Cornelia Kind

HR Development, Cyberport SE

Sam produced exceptional content for our Mac CoE team at SAP: testimonial videos, how-to guides in collaboration with Apple, and informational pieces around Mac@SAP. Reliable, highly competent, and a gifted storyteller — I would recommend him to anyone working in the Apple ecosystem.

Philipp Bevier

Philipp Bevier

IT Technology Services Specialist, Mac CoE Team, SAP SE

Our collaboration took place during the transition from Mars Choc. to Mars Wrigley. Beyond Sam's calm and patient manner, his methodology and deep subject-matter expertise were genuinely inspiring. I would recommend him 150%.

Ertan Kesgin

Ertan Kesgin

Field Force Operations Manager, Mars Wrigley

It's always a pleasure to attend one of Sam's Apple webinars. I take away valuable knowledge that I can apply directly with my clients. I recommend everyone to join Sam's webinars — you'll leave with insights that genuinely make a difference.

Markus van der Bijl

Markus van der Bijl

CEO, Mac + you GmbH

Sam supported us in developing and implementing a training concept for our autonomous robot SOTO. From defining what each persona needs to learn, he designed a multi-level curriculum, ran the first customer sessions, and produced professional training videos on key topics. We were very satisfied with the tight collaboration and the polished result.

Dr. Moritz Tenorth

Dr. Moritz Tenorth

CTO, Magazino GmbH

Our collaboration with Sam was consistently shaped by reliability and creativity. His innovative suggestions and valuable input in project management left a lasting positive mark on our work. A true professional who raises the bar on every project.

Michael Hobeck

Michael Hobeck

Concept & Digital Production, dotama GmbH

Working with Sam at Mac@Siemens IT was a great experience. He is not only highly knowledgeable and skilled but also incredibly collaborative and creative. His ability to lead trainings and ensure every participant truly understands is outstanding. I would highly recommend him to anyone looking for a reliable Apple expert.

Margarida Sentis

Margarida Sentis

Communications Lead NextGen IT, Siemens

Working with Sam was professional, straightforward, and completely reliable. He tailored the content and training objectives closely to the participants' actual needs, making every session practical and relevant. I would absolutely recommend his trainings.

Cornelia Kind

Cornelia Kind

HR Development, Cyberport SE

Sam produced exceptional content for our Mac CoE team at SAP: testimonial videos, how-to guides in collaboration with Apple, and informational pieces around Mac@SAP. Reliable, highly competent, and a gifted storyteller — I would recommend him to anyone working in the Apple ecosystem.

Philipp Bevier

Philipp Bevier

IT Technology Services Specialist, Mac CoE Team, SAP SE

Our collaboration took place during the transition from Mars Choc. to Mars Wrigley. Beyond Sam's calm and patient manner, his methodology and deep subject-matter expertise were genuinely inspiring. I would recommend him 150%.

Ertan Kesgin

Ertan Kesgin

Field Force Operations Manager, Mars Wrigley

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